This 52 minute training on one of the skills that she teaches to her members is meant as an introduction to curly hair styling, The Curl Institute, and even to Melanie herself.
In less than 60 minutes, learn how Master Stylist, Curly Hair Expert, and Board Certified Master Colorist Melanie Nickels performs the "curl-by-individual-curl" technique that gives her clients the big, beautiful, bouncy curls that keep them coming back again & again!
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"Curl By Individual Curl" –– just one of the exclusive skills taught within The Curl Institute Membership ($147/year)
I've spent over 26 years behind the chair crafting and mastering a comprehensive curly hair cutting system that has helped me to raise my average per-client earnings to over $400, and to double- & triple-book over 40,000 customers in my career...
... And I'd like to teach my system to you.
From The Desk Of Melanie Nickels
Naples, FL
November 2023
Dear Ambitious Stylist,
Imagine this for a moment: Your salon is bustling with activity. Your appointment book is overflowing with clients who are willing to pay a premium for an earlier spot. You're double- and triple-booked, generating an average of $400 per session, or more, and you're the go-to stylist for every curly-haired client in town. Incredible, right?
This is MY reality - every day. And this could be YOUR reality when you embrace the opportunity presented by The Curl Institute Membership.
In my 26-year career behind the chair, I've developed a comprehensive curly hair system designed to elevate your earnings and fill a substantial gap in the market. Let's explore some eye-opening statistics that underscore why specializing in curly and textured hair is a game-changer for stylists:
1. Supply The Demand
Unprecedented Demand
Over 65% of the US population has textured hair, encompassing wavy, curly, or coily hair. This means that out of the 335.4 million people in the United States, a colossal 218 million of them have textured hair. The demand for specialized training in this field has never been more evident.
Training Gap
Most beauty schools overlook specialized training in curly and textured hair, leaving stylists ill-equipped to serve this expanding market.
Untapped Potential
Despite this high demand, countless individuals with textured hair struggle to find skilled, professionally-trained stylists who understand their unique needs. The Curl Institute is here to bridge this gap, offering training and certification for stylists to cater to these specific textured hair needs.
Stylist Scarcity
According to a recent survey by the Professional Beauty Association, for every 45,000 individuals with textured hair, there's only one professionally trained curly stylist capable of styling their locks.
Imagine being that ONE specialist, serving at least 45,000 eager clients. The Curl Institute's mission is to eradicate this disparity and empower stylists to serve the vastly underserved curly hair market in the United States.
You could be like Taylor Swift on the "Eras" tour...
(Only instead of 45,000 Swifties in the audience, it would be curlies. And instead of Taylor, it would be you)
2. The Pathway To Profits
Profitable Business
Specializing in textured hair makes business sense. Textured-haired consumers spend considerably more than their straight-haired counterparts, an average of $205 a year versus $130 a year, according to the most recent industry data.
Willingness to Invest
Women with textured hair are willing to invest in quality products and services. An impressive 63% of curly consumers are willing to spend $25 or more on a single product. Also, 91% of all textured-haired customers are happy to invest $10 or more on a single hair product.
LONDON, ENGLAND - NOVEMBER 23: Naomi Campbell attends the British Fashion Awards 2015 at London Coliseum on November 23, 2015 in London, England. (Photo by Anthony Harvey/Getty Images)
Access Elite Prospects
The modeling industry recognizes the importance of hair expertise. However, models with textured hair (including women of color) may miss out on opportunities if their stylists can't handle their unique locks.
Bethann Hardison, one of the pioneering women of color models says, "Often girls didn't get the job if there was difficulty for the technician to actually do their hair."
Specialized training is not only a lucrative opportunity but also a path to becoming a sought-after stylist in high-demand industries like modeling.
The message is clear: there is a substantial demand for skilled stylists who can cater to textured hair.
The market is booming, clients are eager, and The Curl Institute is here to guide you toward unprecedented success.
Step into this thriving industry by joining The Curl Institute. For just $147 a year, you gain access to comprehensive training and certification in the art of curly and textured hair care. With our system, I've consistently boosted my per-client earnings to over $400 and double- & triple-booked over 40,000 clients.
Now, it's your turn.
As a member of The Curl Institute, you'll unlock:
In-depth training on the nuances of curly and textured hair.
A chance for a prestigious certification that sets you apart.
A supportive community of like-minded professionals.
Marketing and business support to attract and retain loyal clients.
Don't let the opportunity slip through your fingers. Embrace the textured hair revolution and provide exceptional service to millions of clients who are eagerly waiting for your expertise.
Seize your opportunity today! Click the blue button below to enroll in the membership and access our exclusive training. It's only $147.
Specialize in curly and textured hair, and watch your career skyrocket. The demand is real, the clients are waiting, and The Curl Institute is your ticket to unrivaled success.
Yours in Excellence and Prosperity,
Melanie Nickels
Founder,
The Curl Institute
SPECIAL OFFER
For Hair Stylists, Curly Hair Specialists & Salon Owners
🎉 Hey There, Curly Hair Conqueror!
You've just gained access to the "Curl By Individual Curl" Cut technique, and we bet you're feeling that spark of excitement. Those big, beautiful, bouncy curls are no longer a mystery, right? But wait, there's more to this curly adventure!
Introducing The Curl Institute!🎓
Beyond just a technique, we're about crafting you into a Certified Curly Hair Specialist. Imagine your salon chairs filled, your book filled with back-to-back appointments, and earnings that soar above 200k each year. With The Curl Institute, this vision can become your everyday reality.
What's in Store For You?
1. Intensive 14-30 Days Course & Support Community
In as little as two weeks to a month, you'll master the art of curly hair styling. And guess what? You won't be alone. Our community is filled with experts and fellow stylists, all ready to help you out. Monthly LIVE videos, Q&As, and access to Melanie herself. It's like having a curly hair family!
2. Curly Hair Mastery Course
Curls have personalities, and we'll teach you how to speak their language. Dive deep into the world of curls, learn their needs, and become the stylist they've been waiting for.
3. High Earnings Blueprint
Money talks, and we're listening. We'll hand you the roadmap to earning over 200k per year. Attracting clients, setting profitable prices, managing time – we've got it all covered.
Launch Special Online Offer – Just for You!
#1: Our Special Offer to You --
The Curl institute Membership
This membership is valued at $11,597, but for you, it's just $147/year. Here is a summary of what's inside:
INCLUDING:
The Curly Hair Mastery Workshop
Curly Hair Mastery Course Outline --
Course Introduction
Download This Workbook Before You Begin
Welcome to the Course
About Your Instructor
Outline and Objectives
The Fundamentals
Product Knowledge
Ingredients To Avoid
Mannequin Demonstration
Curl Typing
The What. The Why. The How.
The Raw Curls Cutting Philosophy
Raw Curls Cut Process
Raw Curls Dry Cut On A Live Model
Raw Curls Cut On A Live Model
Advanced Tips
Frequently Asked Questions (FAQ)
Course Wrap Up
Wrapping Things Up
This course should be sold for $1097, but for you, it's included with your annual membership with The Curl Institute!
ALSO INCLUDING:
Raw Curls Wholesale Pricing
For an unlimited potential value for you and your salon, a Curl Institute membership allows you to access high-quality curly hair products at wholesale prices so you can watch your profits soar. We offer a wide range of premium products that will leave your curly clients happy and satisfied.
With our membership, you can enjoy exclusive discounts on all purchases. Say goodbye to retail markups and hello to increased profit margins. Not only will you be able to sell these fantastic products at premium prices, but you'll also have the option to pass on savings to your customers, making them even happier.
ALSO INCLUDING:
Live Support from The Curl Institute founder &
The Curl Institute Private Community
In addition to the Curl Hair Mastery Workshop training, you will also gain direct access to Melanie Nickels, the award-winning Curly Hair Specialist with a multi-7 figure Curly Hair Salon in Naples, FL that founded The Curl Institute!
This private group includes monthly live videos with laser-sessions / Q&As with Melanie, where you can ask professional questions and get the help you need from an Expert who has over 26 year of experience behind the chair, and has used it to build a multi-7-figure curly hair business from scratch. Here, you can get help from the "practitioners" that have actually DONE IT in the past and have achieved the goals you are working towards.
This type of support ALONE can help you to add another 5 figures to your current income behind the chair. That means less empty chairs, more $2,000 days!
INCLUDING BONUS:
Early Discount Access to Level 2 Curly Hair Coloring Workshop
By purchasing this exact offer (The Curl Institute Membership) -- You will also get early discount access to the exclusive online Level 2 Curly Hair Coloring Workshop, taught by ABCH Board Certified Master Colorist & Haircolor-Educator-Exam Judge Melanie Nickels (one of only 19 stylists ever to earn this designation).
Not only will this training provide an in-depth training on how to color hair -- Melanie will also use her 26 years of experience in the Curly Hair industry to apply the training to hair of different textures, lengths and curl types.
*The online class will be released on or about February 15th, 2023.
TO SUMMARIZE:
For your The Curl Institute membership, you get a total value of $11,597. Here is a summary of all you get with your The Curl Institute Membership:
For your membership, you get MASSIVE value. For Brevity, here is a summary of all you get with your The Curl Institute Membership:
The Curly Hair Mastery Workshop (Valued At $1,097)
Heavily Discounted Raw Curls Wholesale Pricing (Unlimited Potential Value!)
Live Support from the Multi-7-Figure Curly Hair Veteran and The Curl Institute Founder & Exclusive Access to The Curl Institute Private Community ($10,000+ Value)
Early Access to Level 2 Curly Hair Coloring Workshop (Valued At $499)
For your membership, you get a total value of $11,597. Here is a summary of all you get with your The Curl Institute Membership:
...but for you, it's just $147/year!
#2: (OPTIONAL UPGRADE)
Optional Upgrade:
Award-Winning CiC Beauty 3-in-1 Curly Hair Diffuser
(OPTIONAL) Order Form Upgrade Offer -- Introducing the CiC Beauty 3-in-1 Curly Hair Diffuser: Your Curly Hair Clients' New Best Friend!
Hands-down this is the BEST Curly Hair Diffuser on the planet!
Created by Top Curl Specialist Chadwick Pendley, and is promoted by The Curl Institute founder Melanie Nickels from The Curly Hair Q&A Show, this CiC Beauty 3-in-1 Curly Hair Diffuser won the 2019 Best Of award (the equivalent of an Oscar) for Best New Innovation in Hair Tools!
And you can't beat the price!
Retail value of 79, yours for only $35, saving you $44!
Why The Curl Institute?
Because we believe in you. We know that empty chairs and calendars are not your destiny. We know that you have the passion and the drive to become a top-tier Curly Hair Specialist. And we're here to make it happen.
Join us now, and let's turn those curls into cash!💇♀️💰
Click the green button below to grab this exclusive offer!
With curly love,
Melanie & Ken Nickels
The Curl Institute
P.S. This offer is part of our special online launch, and it won't last forever. Don't let those curly clients wait.
Join us now!
Your Instructor:
Melanie Nickels
Renowned Curly Stylist
Founder, Raw Hair Organics
For over 22 years, Melanie Nickels has been a tireless trailblazer in the professional Hair & Beauty world.
After earning two college degrees in Accounting & Business Management, Melanie went on to Cosmetology School and graduated top of her class at the #1 Aveda Institute in the United States. Afterward, she was personally trained one-on-one by a U.S. and British National Hairdressing Champion who worked side-by-side with Vidal Sassoon.
Soon afterward, Melanie worked as a Professional Stylist on the hit Broadway show “42nd Street”, and was a SAG union member.
16 years ago, she earned the designation of American Board Certified Master Haircolorist, and soon after became an educator for the organization. Melanie was the very first person to introduce non-toxic and ammonia-free hair color to the ABCH organization. Melanie is a former judge / exam evaluator for the ABCH (one of only 19 people to ever be awarded that designation ).
She is the founder of the Raw Hair Organic Salon in Naples, Florida, one of the very first organic / non-toxic hair salons in the U.S, and is widely regarded as one of the top Curly & Natural hair salons in the country, with a daily world-wide clientele.
Melanie has created over 75 natural & organic hair, beauty, skin, and pet products, sold in over 100 countries world-wide, including the Raw Curls organic brand for curly & natural hair, and RH Organics Skin Care, a line of the highest quality natural & organic anti-aging products in the market, at an affordable price.
She is the founder of the Raw Curls Academy (now The Curl Institute), a professional stylist training program that teaches licensed stylists how to cut, color, and style curly hair.
Melanie is the Expert Panelist on the award-winning weekly Curly Hair Q&A Show, that was recognized as the “#2 Hair Industry Podcast that you Must Listen to in 2019”.
Testimonials From Past Students
"I'm so grateful I stumbled upon them. My life has been enriched!
"Devacurl, Curly Hair Artistry, Raw Curls: What do these 3 companies have in common?"
The answer, I have taken classes with all 3 of them.
Following is my honest review of each of these companies.
Devacurl⭐⭐½ : 7 stylist in the class: This was a 4 hour class:
The instructor was new and we were her first class and she did fine. We had 2 girls in the class who could not get the process of the cut and because of that we never got to the full wash and style. I wasn't shown the clipping technique and we didn't get to even finish our styling. That said I got a clear enough picture to do the cut okay. But 4 hours was not enough to learn a cut well. However I will be forever grateful for a new door opening up in my career.
Curly Hair Artisty ⭐⭐⭐½: 30 stylist in the class: This was a 2 ½ day event:
I learned a cutting technique that I haven't used since. The styling info was very valuable though. Wafaya Abdallah and Ron Suriano were very genuine and I enjoyed learning from them. Wafaya is super professional, kind, and has a wealth of info that she is willing to share.Ron is quirky, vulnerable, and real, a true artist in our industry. They are both extremely talented.The 3 day class was good, with a lot of business management and success info. A year and a half later I really feel like the cut itself wasn't a tool I'll ever use.
Raw Curls ⭐⭐⭐⭐⭐: 5 stylist: 2, 9 hour fully packed days:
Melanie Nickels was tireless and was amazing!!!
Let me say this, Melanie lost money on this class. $600 was way under priced for what they offer, they should raise their price to $1000.Melanie keeps her classes small, 4-5 stylist at a time. For her it isn't about the money. It's about sending out qualified stylist. Melanie spends 1 on 1 time through out the process with each of us. I learned a full cut that involved numerous techniques, techniques that I will use every day of my career! We did the cut 3 times and then got to cut each others hair. Melanie has been, by far, the best teacher I have had. There was no pomp and circumstances, no ego. She was kind, patient, clear, and dedicated to our individual success. She walked us through the processes step by step. I came out of this class a better qualified stylist.
Ken Nickels, Melanies husband, is so proud of his wife. They make a great team. Ken is a wonderful and passionate man, he loves doing all he can to support his wife and us as stylist. These 2 sacrafice a lot to bring useful knowledge to our curly girl community. Together they have developed the best curly haircare line I've used. Their Anti-frizz spray and conditioner are game changers. It's funny cause I was told in one of my other classes, by an instructor, that their conditioner wasn't moisturizing enough...WoW was that person clueless.
I hope many of you will give them a try. Melanie's resume is impressive, it is only exceeded by her humility and calming nature."
~ Raw Curls Academy (The Curl Institute) graduate
"I have to say the knowledge and growth established from this experience is only beginning to flourish!"
- Tiffany
⭐⭐⭐⭐⭐ Fantastic experience in Naples Florida with the one and only Melanie and Ken Nickels! I have to say the knowledge and growth established from this experience is only beginning to flourish! I can’t wait to share everything from techniques to new products to my new found confidence in this field of artists! The humblest of people in this industry with such a passion for health and watching/helping others grow Melanie is by far one of the sweetest in the industry in my book!
"This was hands down the best class I've taken so far."
- Penny
⭐⭐⭐⭐⭐ Don't you just love getting some new training? Here's some highlights from my class with Raw Curls Cutting class with Melanie Nickels & Ken Nickels. This was hands down the best class I've taken so far. Not only did I learn a lot, the tone they set was supportive. You know the classes you've been to where the instructor was like an arrogant rooster strutting around a stage? This is not how they are. Melanie presents her knowledge confidently yet with humility. If you're considering adding another class to your toolbox I highly recommend this one.
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